Summary of Services
- Data Analytics
- Data Engineering / DWH Architecture / CDP Architecture
- Data Visualization
Background
uWeed, a leading Swiss-based CBD e-commerce company, aimed to expand its market presence across Europe, including Spain, France, and Germany. The CEO, Loic, found us through our work on Google Analytics 4 and sought our expertise to enhance their data tracking, analytics, and overall online performance during their website redesign.
Challenges
uWeed faced several key challenges:
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Event Tracking
Setting up comprehensive event tracking on their new WordPress website.
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Data Integration
Integrating data from various platforms like TrustPilot, Xentral, and WooCommerce.
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Cohort Analysis
Understanding customer retention rates and average order values.
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Conversion Rate Optimization
Increasing overall conversion rates and repeat purchases.
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Customer Data Platform
Building a CDP for personalized marketing and strategic insights.
Our Solution
- Detailed Planning:
- Roadmap Development: We created a detailed roadmap outlining our planned activities over the next few months. This included setting clear milestones and deliverables to ensure all goals were met.
- Coordination with Developers: We worked closely with IntelRocket’s development team, coordinating via email to ensure our tracking and data integration efforts were seamlessly integrated with their ongoing website redesign efforts.
- Event Tracking Implementation:
- Comprehensive Event List: We developed a comprehensive list of critical user actions to track, including registration start, registration finish, first deposit, and other key interactions.
- Server-Side GTM Setup: Implemented server-side Google Tag Manager (GTM) to ensure accurate and reliable data collection, which improved tracking precision and reduced client-side load.
- Data Transfer to BigQuery: Configured data transfer from Google Analytics 4 to BigQuery, allowing for advanced data analysis and more granular insights.
- Data Integration and Analysis:
- Data Collection from Multiple Platforms: We integrated data from TrustPilot, Xentral, and WooCommerce into BigQuery. This comprehensive data collection provided a holistic view of customer interactions and feedback.
- Cohort Analysis Setup: Built cohort analyses to determine customer retention rates and average order values. This helped identify patterns and trends in customer behavior, providing valuable insights for strategic decisions.
- Visualization and Reporting:
- Dashboard Creation: Built detailed and interactive dashboards in Looker Studio to visualize key metrics, making it easier for uWeed’s team to understand and act on data insights.
- Accurate Tracking and Reporting: Ensured all events and graphs were accurately tracked and reported, providing real-time insights into user behavior and campaign performance.
- Conversion Rate Optimization:
- Conversion Rate Increase: Implemented various data-driven strategies that led to a 32% increase in the overall conversion rate. This included optimizing user journeys, improving website design, and enhancing call-to-action elements.
- Repeat Purchase Rate Improvement: Developed strategies to increase the repeat purchase rate by over 17%. This involved personalized marketing efforts and better targeting of returning customers.
- Customer Data Platform (CDP):
- CDP Establishment: Established a Customer Data Platform to enable personalized marketing strategies and better strategic decision-making. The CDP allowed for the segmentation of customers based on behavior and preferences, leading to more effective marketing campaigns.
- Strategic Optimization: Our optimization of data processing and analytics supported uWeed’s expansion into European markets, providing a scalable and efficient system for managing customer data and insights.
Results
We helped uWeed enhance their data tracking, analytics, and online performance, resulting in a 32% increase in conversion rates and a 17% boost in repeat purchases.
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+32% Increase in Conversion Rates
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+17% Improvement in Repeat Purchases
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Comprehensive Data Integration and Visualization
Ready to elevate your business with data-driven insights? Contact Dot Analytics Agency today to see how we can help you achieve your goals.
Conclusion
By partnering with Dot Analytics Agency, uWeed significantly improved their data tracking, analytics, and online performance. Our solutions led to a 32% increase in conversion rates and a 17% boost in repeat purchases, equipping uWeed with the tools needed for successful expansion into new European markets.
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+ 0 % CR
Increase in
Conversion Rates
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+ 0 % RP
Improvement in
Repeat Purchases
Used Technology
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