Gain insights through marketing analytics consulting
We don’t just understand data, we understand your industry
Our expertise in key industries allows us to deliver solutions that are most suitable and widely used in your niche.
Services Overview
Our Marketing Analytics Services
Our services help businesses:
✔ understand their marketing efforts and market dynamics,
✔ make decisions based on customer data and campaign performance,
✔ continuously refine marketing strategies for higher conversion rates,
✔ measure success of marketing to ensure efficient resource allocation.
Here’s how we can help you:
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Paid Media Performance Evaluation
✔ Maximize ROMI of your paid campaigns by analyzing your ads performance: get key metrics assessed, and targeting strategies and spendings thoroughly reviewed.
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Tracking Setup Audit & Refinement
✔ Ensure reliable data by auditing your analytics setup, fixing tracking gaps and implementing effective tracking strategy.
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Customer Behavior Analysis
✔ Understand what drives user behavior by analyzing interactions with your product, including preferences, purchase history and decision-making patterns.
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Attribution Modeling
✔ Identify the most effective channels and campaigns to optimize spend by reallocating budget to top-performing ones.
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User Segmentation & Behavioral Targeting
✔ Segment customers based on shared behaviors or characteristics to deliver the most relevant offers, services, or features.
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Custom Reporting & Alerting
✔ Consolidate data from multiple sources in one place to monitor KPIs that matter most.
Identify which ad campaigns are profitable and how to scale quickly
We only partner with companies we’re 100% sure we can deliver results for.
Case Studies
Success Stories in Marketing Analytics Consulting
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iGaming
GRP.co
Project Outcomes
Optimized GRP.co’s marketing efforts, leading to a 25% reduction in CAC (customer acquisition costs) and enhanced data management through advanced tracking and AI-driven solutions.
Reduction in СAC (Customer Acquisition Costs)
– 0 % CACUsed Technology
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Voluum
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Looker Studio
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Google Analytics 4
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Google Tag Manager
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Python
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dbt
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Cloud Run
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Vertex AI
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Betting
GAST
Project Outcomes
Developed a ‘deal evaluation calculator’ integrated into GAST platform, combining ML model insights with social media analytics data (API integrations, Socialblade, Tgstat, Telemetr). This solution let GAST assess deal profitability directly within their platform and reduced unprofitable deal closures by 40%.
Increased profit due to deal prioritization
+ 0 % profitUsed Technology
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Python
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PostgreSQL
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Google Sheets
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Colab Enterprise
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PHP
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Angular JS
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E-Commerce
IWDM
Project Outcomes
Optimized marketing efforts and created detailed reports to provide insights, leading to a $70-$100 reduction in CAC (Customer Acquisition Costs) per customer and over $10 million in revenue through Clickfunnel.
Reduction in CAC per Customer
– 0 % CACUsed Technology
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Shopify
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Looker Studio
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Google Tag Manager
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Google Analytics 4
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Python
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Fivetran
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Vibe
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iGaming
GRP.co
Project Outcomes
Optimized GRP.co’s marketing efforts, leading to a 25% reduction in CAC (customer acquisition costs) and enhanced data management through advanced tracking and AI-driven solutions.
Reduction in СAC (Customer Acquisition Costs)
Used Technology
-
Voluum
-
Looker Studio
-
Google Analytics 4
-
Google Tag Manager
-
Python
-
dbt
-
Cloud Run
-
Vertex AI
Betting
GAST
Project Outcomes
Developed a ‘deal evaluation calculator’ integrated into GAST platform, combining ML model insights with social media analytics data (API integrations, Socialblade, Tgstat, Telemetr). This solution let GAST assess deal profitability directly within their platform and reduced unprofitable deal closures by 40%.
Increased profit due to deal prioritization
Used Technology
-
Python
-
PostgreSQL
-
Google Sheets
-
Colab Enterprise
-
PHP
-
Angular JS
E-Commerce
IWDM
Project Outcomes
Optimized marketing efforts and created detailed reports to provide insights, leading to a $70-$100 reduction in CAC (Customer Acquisition Costs) per customer and over $10 million in revenue through Clickfunnel.
Reduction in CAC per Customer
Used Technology
-
Shopify
-
Looker Studio
-
Google Tag Manager
-
Google Analytics 4
-
Python
-
Fivetran
-
Vibe
How it works
Our Marketing Analytics Solutions Implementation Process
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1
Cross-Channel Tracking Setup
✔ Estimated time: 1 week.
✔ We implement advanced tracking across all your digital marketing channels to collect detailed data on user interactions – from initial clicks to final conversions.
✔ Every project begins with an NDA to guarantee data confidentiality.
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2
Detailed In-Depth Analysis
✔ Estimated time: 2 weeks.
✔ With gathered data in place, we conduct a deep analysis of your marketing campaigns. Using advanced analytics tools, we examine conversion rates, user engagement patterns, content effectiveness, identifying trends, strengths, weaknesses and opportunities for optimization.
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3
Optimization Strategies Delivery
✔ Estimated time: 2 weeks.
✔ Based on our findings, we create customized optimization strategies for each marketing channel. Whether it’s refining paid social media, paid search ads or email marketing campaigns, our recommendations aim to boost efficiency. We focus on key metrics like CTR, CR, CPA, CAC. ROI.
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4
Monitoring & Adjustments
✔ Estimated time: 1 week.
✔ We assist in implementing new, data-driven, strategies and monitor their impact on your business. This iterative process includes ongoing adjustments to ensure alignment with your business goals.
Benefits of us as marketing analytics services provider
Why choose us for
Marketing Analytics Consulting
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Fast results
Start project in 1 week.
Get results within 1 month – no additional hiring needed.
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Industry Expertise
Proven tools and strategies to help you impact on conversion rates or user engagement.
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Receptive Team
We act as your in-house team of data engineers, data scientists, data analysts, and data solutions architects.
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Cost-Effective Growth
Access to Full Team expertise – for the average fee of one in-house analyst.
meet dot analytics Team
Our Marketing Analytics Consultants
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Ihor Syzon
Data Solutions Architect
Ihor has 8+ years of experience in marketing analytics consultancy.
Ihor is a pro in designing data systems to meet business goals. He builds the bridge between business needs and technical execution, ensuring that all systems, databases and analytics tools work smoothly together.
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Ekaterina Kalabush
Data Analysts Lead
Ekaterina is good in campaigns performance analysis and CR improvement.
She helps businesses evaluate and upgrade their marketing efforts, focusing on ways to reduce CAC and improve conversion paths.
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Ihor Bybka
Data Engineer
Ihor specializes in transforming raw data into structured format suitable for analysis.
He designs and maintains databases or data warehouses, ensuring necessary infrastructure and clean, organized data are in place.
Ihor Syzon
Data Solutions Architect
Ihor has 8+ years of experience in marketing analytics consultancy.
Ihor is a pro in designing data systems to meet business goals. He builds the bridge between business needs and technical execution, ensuring that all systems, databases and analytics tools work smoothly together.
Ekaterina Kalabush
Data Analysts Lead
Ekaterina is good in campaigns performance analysis and CR improvement.
She helps businesses evaluate and upgrade their marketing efforts, focusing on ways to reduce CAC and improve conversion paths.
Ihor Bybka
Data Engineer
Ihor specializes in transforming raw data into structured format suitable for analysis.
He designs and maintains databases or data warehouses, ensuring necessary infrastructure and clean, organized data are in place.
Costs of services
Our Marketing Analytics Services Models:
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Project-based:
HOURLY RATE FROM $49.
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Subscription:
HOURLY RATE FROM $29.
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Audit & Consulting:
HOURLY RATE FROM $59.
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Ad-Hoc Inquiries:
HOURLY RATE FROM $69.
Measure effectiveness of your Omnichannel Marketing Campaigns
Testimonials
What clients say about our
Marketing Analytics Consulting
We are pleased with Dot Analytics’ services outputs.
Dot Services has successfully delivered a dashboard in Data Studio that provides clear information about Google Analytics issues. They have demonstrated expertise in their field and effectively solve the problem at hand.
Jason Olim
COO, co-founder of classtag.com
Their data analyst has capability and understanding how to operate proactively and autonomously.
Conviva was successfully integrated into the ITVX data ecosystem; replacing the old system in terms of alerting, reporting and analysis. Its adoption was so effective that the service delivery department, along with other departments, started to use it for their own analysis and reporting needs.
Tim Allen
Solution Architect, itvx.com
Their experience with Google Cloud Platform (GA4, GTM) and Shopify e-commerce was a valuable asset for us.
Dot Analytics successfully set up precise conversion tracking for the platform. The team was highly communicative and all our internal stakeholders were impressed with the vast technical expertise.
Anna Dudoukin
CEO, niasha.chS
They don’t waste time and carefully listen to our feedback, addressing all concerns.
We worked in weekly sprints and communicated primarily over Slack. They delivered all results on time. Above all, the team was diligent, attentive, and efficient.
Dima Okhrimchuk
CEO, Drope.me
They’ve offered an excellent match of the services’ costs and the obtained results.
Thanks to Dot Analytics’ implementations, we’re able now to track user data, ensuring data security and access. Dot Analytics uses Telegram, Google Drive, and Google Meet for collaboration, which helps them keep the project organized and ensures delivery on time. Moreover, they’re cost-efficient.
Maria Zagoshkina
Marketing Manager, pibox.com
Working with them was easy.
We’ve been working with Ihor for half a year. During that time he showed himself as an executive and responsible Data Analyst. Ihor knows Tableau and Google Analytics on the proficiency level.
Maria Yudina
COO Assistant, strivtech.com
Need help?
Check our FAQs
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How can marketing analytics consulting improve my marketing strategy?
Marketing analytics consulting can greatly improve your marketing strategy by leveraging data-driven insights to refine targeting and optimize campaigns performance. With predictive analytics, LTV calculations, lead generation analytics we help you enhance customer acquisition and maximize ROI.
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What types of marketing data do you analyze?
We analyze a wide range of data, including campaign/customer behavioral/sales data.
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Can you help optimize marketing spend across digital channels?
Yes, our marketing analytics consulting services focus on optimizing marketing spend by analyzing performance across all digital channels. We identify the most effective channels and campaigns, providing recommendations for budget allocation adjustments to maximize returns.
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How can I get started with your marketing analytics consulting services?
Getting started is simple. Reach out to us via our website’s contact form, email us, or call us directly. We’ll discuss your needs and outline how our tailored web analytics consulting can drive your business growth.
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What is the timeline for seeing results from marketing analytics consulting services?
Timelines vary, but most clients see measurable results within 2-3 months. This timeframe allows to gather and analyze data, create and implement new strategies, and track performance improvements. For quick wins, we prioritize actionable insights early in the process.