drope.me logo

Customer Retention Improvements for Drope.me

  • What we did

    Optimized data collection, analyzed user behavior, improved transaction tracking, optimized tournament scheduling, assessed marketing effectiveness, and provided strategic recommendations to enhance Drope.me's platform and user experience.

  • Work result

    Increased User Retention and Optimized Tournament Scheduling

    • + 0 %

      Customer retention improved

    • + 0 %

      User engagement

Summary of Services

  • Data Collection Audit: Optimized data collection with Google Tag Manager, Google BigQuery, and Google Analytics 4.
  • User Behavior Analysis: Visualized user retention, payment habits, and LTV.
  • Transaction Insights: Tracked transactions to understand daily cash flow.
  • Tournament Optimization: Visualized and optimized tournament schedules across time zones.
  • Marketing Effectiveness: Analyzed marketing materials to identify effective campaigns.
  • Actionable Recommendations: Provided strategic recommendations to enhance the product and improve user experience.

Background

Drope.me (previously Organization.GG), a startup providing software for streamers, faced significant challenges. Despite having unique features like tournament mechanics where users could play and bet money, the product wasn’t generating enough revenue. The team was running out of funds and needed help to optimize their platform and find a clear path to profitability.


Challenges

Drope.me had several critical issues:

  • 1

    Low User Retention

    Users were not returning to the platform.

  • 2

    Unclear Monetization

    It was uncertain which features would bring in the most revenue.

  • 3

    Manual Sales Processes

    Advertising sales were conducted manually, slowing down growth.

  • 4

    Investment Needs

    The team needed more funds for development and design.

  • 5

    Marketing Insights

    They needed to understand which marketing efforts were most effective.


Our Solution

Dot Analytics Agency stepped in to provide a comprehensive solution to these problems. Here’s what we did:

  • Data Collection Audit: We reviewed and optimized the setup of Google Tag Manager, Google BigQuery, and Google Analytics 4 to ensure accurate data collection.
  • User Behavior Analysis: By visualizing user behavior, we identified patterns in user retention, payment habits, and lifetime value (LTV). This helped pinpoint the most valuable users and understand how money flowed through the platform.
  • Transaction Insights: We tracked all types of transactions, including deposits and withdrawals, to understand daily cash flow and identify areas for improvement.
  • Tournament Optimization: We created a tournament schedule visualization to optimize tournament timings for users across different time zones, ensuring better participation and engagement.
  • Marketing Effectiveness: We analyzed the impact of marketing materials, helping Drope.me understand which campaigns attracted streamers and regular players the most.
  • Recommendations for Improvement: Based on our insights, we provided actionable recommendations to enhance the product and improve user experience.

Results

Our efforts led to significant improvements for Drope.me:

  • 1

    Increased User Retention and Loyalty

    Customer retention improved by over 182%.

  • 2

    Optimized Tournament Scheduling

    Better tournament scheduling increased user engagement and satisfaction.

  • 3

    Enhanced Marketing Insights

    The team gained a clear understanding of which marketing strategies were most effective, leading to better-targeted campaigns.


Ready to gain your business’s potential with data-driven insights? Contact Dot Analytics Agency today to learn how we can help you achieve your goals.

Conclusion

By partnering with Dot Analytics Agency, Organization.GG was able to transform its challenges into opportunities for growth. Our expertise in data analytics, marketing analytics, and AI/ML consulting helped them optimize their platform, improve user retention, and find a clear path to profitability.

  • + 0 %

    Improved

    Customer retention

  • + 0 %

    Optimized

    Tournament Scheduling

  • 0 %

    Enhanced

    Marketing Insights


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