data analytics background
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    Client Retention

    Most clients rehire us, underscoring our commitment to lasting value.

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    rocket

    Completed projects

    Expertly delivering top-notch data analytics solutions.

Your Guide to Advanced A/B Testing

A/B Testing Agency

  • 0 %

    Client Retention

    Most clients rehire us, underscoring our commitment to lasting value.

  • 0 +
    rocket

    Completed projects

    Expertly delivering top-notch data analytics solutions.

Optimized online presence through expert A/B testing services

We bring over five years of dedicated experience to the table. Our A/B testing services are designed to methodically compare different versions of your website or specific elements within it, determining which variant has better outcomes regarding user engagement, conversion rates (CR), and overall performance.

Services Overview

Comprehensive A/B Testing Services

Our comprehensive A/B testing services, rooted in conversion rate optimization (CRO), are meticulously crafted to ensure your website not only attracts visitors but also converts them into loyal customers.

ab testing services

Here’s an overview of the expansive range of services we provide

  • Test Design

    Whether it’s headlines, call-to-action buttons, images, or layout structures, we design split-testing services to methodically evaluate different variations.

  • Execution

    Our team uses advanced website optimization techniques to implement tests that are both discreet and effective, allowing real users to unknowingly participate in improving your website’s performance.

  • Analysis

    By leveraging analytics, we dissect the results of each test to understand user behavior and preferences. This analysis informs not just immediate adjustments but also long-term strategy.

  • Conversion Rate Optimization (CRO)

    Through detailed insights gained from split testing, we pinpoint what works best for your audience, leading to landing page optimization and overall website enhancements that significantly boost conversions.

  • User Experience Testing

    We analyze how changes affect user satisfaction and engagement, ensuring that optimizations lead to a more intuitive and enjoyable website journey for every visitor.

  • Landing Page Optimization

    By applying A/B testing insights, we optimize these pages to capture attention, convey value effectively, and encourage desired actions.

  • Website Optimization

    We offer continuous A/B testing and adjustments based on evolving trends, user feedback, and business goals. This ensures that your website remains at the forefront of performance.

Gain a strategic component for your digital marketing efforts

Why choose us

Why Partner with Our A/B Testing Experts

Choosing our agency for your A/B testing needs means partnering with a team that brings deep expertise, cutting-edge tools, and a data-driven approach to every project, especially in the realm of conversion rate optimization (CRO).

here’s why we excel

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    Deep Expertise

    Our experts possess profound understanding of A/B testing methodologies, including online experiment design & behavioral targeting solutions.

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    Advanced Testing Tools

    We utilize the latest in A/B testing technology and behavioral targeting solutions to ensure accurate, reliable results.

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    Data-Driven CRO

    Our data-driven approach ensures that decisions significantly enhance the user experience and increase conversion rates (CR), with every change optimized for maximum impact.

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    Tailored Testing Plans

    Recognizing the uniqueness of each business, we customize our A/B testing services, including customer journey analysis and behavioral targeting, to meet your specific goals.

  • Partnering with us gives you a dedicated ally in digital excellence.

    Our commitment to deep expertise, advanced tools, and a data-driven strategy, focused on customer journey analysis and behavioral solutions, positions us as leaders ready to elevate your website’s performance and conversion rates.

How it works

Our Proven Testing Consulting Process

Our A/B testing consulting process is meticulously designed to ensure that every test we conduct is strategic, data-driven, and optimized for results, particularly focusing on landing page optimization and increasing conversion rates.

Here’s how we guide our clients from initial concept to conclusive insights

  • 1

    Initial Consultation

    We start by diving into your business objectives, website performance, and user behavior, including conversion analytics. This helps us understand your goals and the specific challenges your website faces.

  • 2

    Hypothesis Generation

    This could involve predicting how changing your website’s call-to-action button color, guided by behavioral targeting solutions, might improve click-through rates.

  • 3

    Test Design

    We design the A/B test, detailing variables and ensuring proper segmentation and control. Our focus is on creating an experiment that accurately measures the impact of changes, especially for landing page optimization.

  • 4

    Implementation

    We implement the changes on your website using advanced A/B testing tools. This phase ensures the test runs smoothly with minimal disruption to your site’s overall user experience.

  • 5

    Results Analysis

    After collecting sufficient data, we analyze the results to understand the impact of the changes. Our analysis considers both quantitative outcomes and qualitative insights into user behavior.

  • 6

    Recommendations & Iteration

    We offer actionable recommendations to boost conversion rates. Our goal is maintain optimization and enhancement of your website’s performance.

  • 7

    Continuous Optimization

    A/B testing is iterative. We use insights from each test, focusing on landing page optimization and behavioral targeting, to guide future tests and continuously improve your website’s performance.

  • By following this proven process, we ensure that our A/B testing not only meets but exceeds our clients’ goals, driving significant improvements in website performance, user engagement, and conversion rates.

Case Studies

Success Stories in A/B Testing

Our consulting services transform businesses by optimizing A/B testing and analytics.

  • card background
    iGaming logo

    iGaming

    GRP.co

    Work Result

    Optimized GRP.co’s marketing efforts, leading to a 25% reduction in CAC (customer acquisition costs) and enhanced data management through advanced tracking and AI-driven solutions.

    Reduction in СAC (Customer Acquisition Costs)

    0 % CAC

    Used Technology

    • Voluum

    • Looker Studio

    • Google Analytics 4

    • Google Tag Manager

    • Python

    • dbt

    • Cloud Run

    • Vertex AI

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    E-commerce logo

    E-commerce

    uWeed

    Work Result

    We helped uWeed enhance their data tracking, analytics, and online performance, resulting in a 32% increase in CR (Conversion Rates) and a 17% boost in Repeat

    Increase in CR (Conversion Rates)

    + 0 % CR

    Used Technology

    • Google Analytics 4

    • Google Tag Manager

    • BigQuery

    • Looker Studio

    • Python

    • Cloud Run

    • Virtual Machine

  • card background
    iGaming logo

    Gaming

    Drope.me

    Work Result

    Set up GTM and Google Analytics 4, created various data visualizations, evaluated marketing effectiveness, and provided product improvement recommendations, resulting in a significant increase in Customer Retention and Loyalty.

    Increased User Retention Rate

    + 0 % URR

    Used Technology

    • BigQuery

    • Looker Studio

    • Google Spreadsheet

    • Google Analytics 4

    • Google Tag Manager (Web and Server-side)

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    video logo

    Video Streaming

    ITVX

    Work Result

    Integrated Conviva’s monitoring and alerting system into ITV’s streaming platform, enhancing error transparency and streamlining operational workflows for improved viewer experience.

    Increased Error Detection Speed

    x 0

    Used Technology

    • Conviva

    • BigQuery

    • Excel

    • Splunk

    • Google Spreadsheets

    • Slack

  • card background
    SaaS logo

    Edtech

    ClassTag

    Work Result

    Implemented and optimized event tracking for Class Tag’s web and mobile applications, enhancing data visibility and user engagement through Google Analytics 4 and Looker Studio.

    Increased RR (Retention Rate)

    + 0 % RR

    Used Technology

    • Looker Studio

    • Google Analytics 4

    • Google Tag Manager

    • BigQuery

  • card background
    E-commerce logo

    E-Commerce

    IWDM

    Work Result

    Optimized marketing efforts, leading to a $70-$100 reduction in CAC (Customer Acquisition Costs) per customer and over $10 million in revenue through Clickfunnel.

    Reduction in CAC per Customer

    0 % CAC

    Used Technology

    • Shopify

    • Looker Studio

    • Google Tag Manager

    • Google Analytics 4

    • Python

    • Fivetran

    • Vibe

  • card background
    iGaming logo

    iGaming

    GRP.co

    Work Result

    Optimized GRP.co’s marketing efforts, leading to a 25% reduction in CAC (customer acquisition costs) and enhanced data management through advanced tracking and AI-driven solutions.

    Reduction in СAC (Customer Acquisition Costs)

    0 % CAC

    Used Technology

    • Voluum

    • Looker Studio

    • Google Analytics 4

    • Google Tag Manager

    • Python

    • dbt

    • Cloud Run

    • Vertex AI

  • card background
    E-commerce logo

    E-commerce

    uWeed

    Work Result

    We helped uWeed enhance their data tracking, analytics, and online performance, resulting in a 32% increase in CR (Conversion Rates) and a 17% boost in Repeat

    Increase in CR (Conversion Rates)

    + 0 % CR

    Used Technology

    • Google Analytics 4

    • Google Tag Manager

    • BigQuery

    • Looker Studio

    • Python

    • Cloud Run

    • Virtual Machine

  • card background
    iGaming logo

    Gaming

    Drope.me

    Work Result

    Set up GTM and Google Analytics 4, created various data visualizations, evaluated marketing effectiveness, and provided product improvement recommendations, resulting in a significant increase in Customer Retention and Loyalty.

    Increased User Retention Rate

    + 0 % URR

    Used Technology

    • BigQuery

    • Looker Studio

    • Google Spreadsheet

    • Google Analytics 4

    • Google Tag Manager (Web and Server-side)

  • card background
    video logo

    Video Streaming

    ITVX

    Work Result

    Integrated Conviva’s monitoring and alerting system into ITV’s streaming platform, enhancing error transparency and streamlining operational workflows for improved viewer experience.

    Increased Error Detection Speed

    x 0

    Used Technology

    • Conviva

    • BigQuery

    • Excel

    • Splunk

    • Google Spreadsheets

    • Slack

  • card background
    SaaS logo

    Edtech

    ClassTag

    Work Result

    Implemented and optimized event tracking for Class Tag’s web and mobile applications, enhancing data visibility and user engagement through Google Analytics 4 and Looker Studio.

    Increased RR (Retention Rate)

    + 0 % RR

    Used Technology

    • Looker Studio

    • Google Analytics 4

    • Google Tag Manager

    • BigQuery

  • card background
    E-commerce logo

    E-Commerce

    IWDM

    Work Result

    Optimized marketing efforts, leading to a $70-$100 reduction in CAC (Customer Acquisition Costs) per customer and over $10 million in revenue through Clickfunnel.

    Reduction in CAC per Customer

    0 % CAC

    Used Technology

    • Shopify

    • Looker Studio

    • Google Tag Manager

    • Google Analytics 4

    • Python

    • Fivetran

    • Vibe

  • A/B testing that forms the foundation for transformative decisions and strategies

    Our Experts

    Meet Our Team of A/B Testing Experts

    Our team of A/B testing experts is fundamental to our success, bringing unparalleled expertise, experience, and commitment to optimizing websites and enhancing conversion rates through strategic testing

    Here are three of our standout consultants

    • Ekaterina Kalabush

      Data Analysts Lead

      ekaterina kalabush

      With over ten years in A/B testing and conversion rate optimization

      Ekaterina is adept at crafting and executing comprehensive testing strategies that drive significant improvements in website performance. Her expertise has catalyzed digital transformations and led to substantial ROI increases for our clients.

    • Olexandr Voitovych

      Data Visualization Engineer

      olexandr voitovych

      Known for his cutting-edge approach to A/B testing visualization methods.

      Olexandr excels in designing tests that yield actionable insights. His dedication to each project’s success is evident in her tailored, hands-on methodology, ensuring that every test is a step towards optimizing user experience.

    • Igor Bybka

      Data Engineer

      igor bybka

      Combining deep technical knowledge with strategic acumen

      Igor stands out in implementing sophisticated A/B testing frameworks that enhance online experiences and business outcomes. His emphasis on precise hypothesis creation and data integration has enabled countless clients to transform data into strategic business advantages.

  • Ekaterina Kalabush

    Data Analysts Lead

    ekaterina kalabush

    With over ten years in A/B testing and conversion rate optimization

    Ekaterina is adept at crafting and executing comprehensive testing strategies that drive significant improvements in website performance. Her expertise has catalyzed digital transformations and led to substantial ROI increases for our clients.

  • Olexandr Voitovych

    Data Visualization Engineer

    olexandr voitovych

    Known for his cutting-edge approach to A/B testing visualization methods.

    Olexandr excels in designing tests that yield actionable insights. His dedication to each project’s success is evident in her tailored, hands-on methodology, ensuring that every test is a step towards optimizing user experience.

  • Igor Bybka

    Data Engineer

    igor bybka

    Combining deep technical knowledge with strategic acumen

    Igor stands out in implementing sophisticated A/B testing frameworks that enhance online experiences and business outcomes. His emphasis on precise hypothesis creation and data integration has enabled countless clients to transform data into strategic business advantages.

    • Our team of A/B testing consultants is committed to leveraging their in-depth knowledge and skills to help your business achieve its goals

      Ensuring that each test not only meets but exceeds your expectations for growth and efficiency.
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    Grow your businesses with Dot Analytics

    We don’t just understand data, we understand your sector

    Our expertise in key industries allows us to deliver solutions are perfectly aligned with industry standards and expectations.

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      customers

      From various industries including iGaming, Web3, E-Commerce, etc.

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      countries

      Top international experts in any field of data

    • alliance health logo
    • i want digital marketing logo
    • niasha logo
    • kismia logo
    • drope me logo
    • moo 555 logo
    • cy268 logo
    • ulearn logo
    • uweed logo
    • data root labs

    Industries we serve

    A/B Testing Services for Every Business Need

    Our A/B testing services are uniquely designed to meet the needs of various industries, adapting our approach to tackle specific challenges and achieve distinct goals.

    Here’s how we tailor our expertise across different sectors

    • logo

      E-commerce

      For online retailers, we optimize user journeys and checkout processes to enhance sales and foster customer loyalty.

    • logo

      Healthcare

      We improve patient portals and appointment booking systems, aiming for better usability and patient engagement.

    • logo

      iGaming

      Our services boost user interface designs to increase retention and engagement within gaming platforms.

    • logo

      Crypto

      For cryptocurrency platforms, we focus on clarifying educational content and optimizing calls-to-action to build trust and encourage investments.

    • logo

      CBD

      We help CBD retailers streamline their online storefronts and informational content to educate and convert visitors effectively.

    • logo

      Video Streaming

      Our testing optimizes platform navigation and streaming quality choices, aiming to enhance viewer satisfaction and subscription rates.

    • logo

      Dating

      We refine app and website interactions to enhance user matching algorithms and increase meaningful connections.

    • logo

      IoT

      For IoT device interfaces, we streamline user interactions to improve setup processes and daily use satisfaction.

    • logo

      Web 3.0

      We innovate within decentralized platforms, testing and enhancing user experiences to navigate the new challenges of Web 3.0.

    Gain a partner committed to enhancing your digital growth through expert CRO and A/B testing

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    our Testimonials

    Hear from our customers about their experiences with us

    • 5.0

      Their experience with Google Cloud Platform (GA4, GTM) and Shopify e-commerce was a valuable asset for us.

      Dot Analytics successfully set up precise conversion tracking for the platform, much to the client’s delight. The team was highly communicative, and internal stakeholders were particularly impressed with the service provider’s vast technical expertise.

      Anna Dudoukin

      CEO, niasha.ch

      Anna Dudoukin Niasha
    • 5.0

      Their data analyst has the capability and understanding to operate proactively and autonomously.

      Conviva successfully integrated into the itv data ecosystem; substituting the old system in terms of alerting, reporting and analysis to the degree that the service delivery department and other departments started to use it in their own analysis and reporting.

      Tim Allen

      Solution Architect, itvx.com

      Tim Allen ITVX
    • 5.0

      They don’t waste time and carefully listen to our feedback.

      The team primarily communicated over Slack, responsively accommodating all concerns. Above all, they were diligent, attentive, and efficient.

      Dima Okhrimchuk

      CEO, Drope.me

      Dima Okhrimchuck Drope.me
    • 5.0

      They’ve offered an excellent match of the services’ costs and the obtained results.

      Thanks to Dot Analytics’ implementations, the client is now able to track user data, ensuring data security and access. Dot Analytics uses Telegram, Google Drive, and Google Meet to collaborate, which help them keep the project organized and deliver on time. Moreover, they’re cost-efficient.

      Maria Zagoshkina

      Marketing Manager, pibox.com

      Mariia Zagoshkina Pibox.com
    • 5.0

      Working with them was easy.

      We’ve been working with Ihor for half a year. During that time he showed himself as an executive and responsible employee. Ihor knows Tableau and Google Analytics on the proficiency level. I recommend this employee for hiring!

      Maria Yudina

      COO Assistant, strivtech.com

      Mariia Udina Strivtech.com
    • 5.0

      We are pleased with Dot Analytics’ services outputs.

      Dot Services has successfully delivered a dashboard in Data Studio that provides clear information about Google Analytics issues. They have demonstrated expertise in their field and effectively solve the problem at hand, earning the client’s approval.

      Jason Olim

      COO, co-founder of classtag.com

      Jason Olim Classtag.com
  • 5.0

    Their experience with Google Cloud Platform (GA4, GTM) and Shopify e-commerce was a valuable asset for us.

    Dot Analytics successfully set up precise conversion tracking for the platform, much to the client’s delight. The team was highly communicative, and internal stakeholders were particularly impressed with the service provider’s vast technical expertise.

    Anna Dudoukin

    CEO, niasha.ch

    Anna Dudoukin Niasha
  • 5.0

    Their data analyst has the capability and understanding to operate proactively and autonomously.

    Conviva successfully integrated into the itv data ecosystem; substituting the old system in terms of alerting, reporting and analysis to the degree that the service delivery department and other departments started to use it in their own analysis and reporting.

    Tim Allen

    Solution Architect, itvx.com

    Tim Allen ITVX
  • 5.0

    They don’t waste time and carefully listen to our feedback.

    The team primarily communicated over Slack, responsively accommodating all concerns. Above all, they were diligent, attentive, and efficient.

    Dima Okhrimchuk

    CEO, Drope.me

    Dima Okhrimchuck Drope.me
  • 5.0

    They’ve offered an excellent match of the services’ costs and the obtained results.

    Thanks to Dot Analytics’ implementations, the client is now able to track user data, ensuring data security and access. Dot Analytics uses Telegram, Google Drive, and Google Meet to collaborate, which help them keep the project organized and deliver on time. Moreover, they’re cost-efficient.

    Maria Zagoshkina

    Marketing Manager, pibox.com

    Mariia Zagoshkina Pibox.com
  • 5.0

    Working with them was easy.

    We’ve been working with Ihor for half a year. During that time he showed himself as an executive and responsible employee. Ihor knows Tableau and Google Analytics on the proficiency level. I recommend this employee for hiring!

    Maria Yudina

    COO Assistant, strivtech.com

    Mariia Udina Strivtech.com
  • 5.0

    We are pleased with Dot Analytics’ services outputs.

    Dot Services has successfully delivered a dashboard in Data Studio that provides clear information about Google Analytics issues. They have demonstrated expertise in their field and effectively solve the problem at hand, earning the client’s approval.

    Jason Olim

    COO, co-founder of classtag.com

    Jason Olim Classtag.com
  • faq

    Looking for help? Here are our most frequently asked questions.

    • What is A/B testing consulting and how does it work?

      A/B testing consulting assesses your website, creates test hypotheses based on analytics, and conducts online experiments to determine optimal changes for improving user experience and conversion rates.

    • How can A/B testing improve my website’s performance?

      It identifies enhancements that directly impact engagement and conversions, such as refining content or improving loading times through user experience testing and landing page optimization.

    • What makes our agency different from other A/B testing services?

      Our agency stands out by integrating website testing tools, customer journey analysis, and deep conversion analytics insights into our strategy, delivering measurable improvements.

    • How do we ensure tests are statistically significant?

      We apply statistical analysis to ensure reliability, using appropriate sample sizes and test durations for meaningful results.

    • How long does it take to see results from A/B testing?

      Results typically emerge within a few weeks, depending on test complexity and website traffic.

    • Can A/B testing be applied to any type of website?

      Yes, A/B testing benefits all websites aiming to boost user engagement or conversion rates, from e-commerce platforms to blogs.

    • How is testing consulting beneficial to my business?

      It offers a strategic approach to digital improvement, using data-driven insights from split testing and multivariate testing to foster growth.

    • What tools do we use for A/B testing?

      We utilize leading testing tools for comprehensive analysis and optimization, covering behavioral targeting and multivariate testing.

    • How can I get started with your A/B testing consulting services?

      Contact us via our online form to explore how we can enhance your website’s performance.