Background
The client needed a starter analytics report to understand user behavior and identify growth opportunities.
Challenge
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1
Get access to data and review existing tracking systems.
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2
Highlight key metrics and events for further product analysis.
Our Solution
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1
Collected access to analytics platforms.
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2
Conducted a data audit.
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3
Defined core KPIs and events.
What we did (Process)
- Initial Analysis:
- got access to analytics tools
- reviewed existing tracking setup
- defined core KPIs and key events
- Data Audit & Preparation:
- checked data quality and consistency
- mapped user journey and critical funnels
- documented data sources and structure
- Funnel Analysis:
- analyzed registration, subscription, and activation steps
- identified main drop-off points
- visualized user paths in dashboards
- Segmentation & Retention:
- segmented users by cohorts and behavior
- calculated retention and churn metrics
- highlighted growth opportunities
- Reporting
- built dashboards for funnels and user behavior
- provided baseline recommendations for product analytics
Results
Our solutions gave Jonno a clear view of user behavior and uncovered growth opportunities:
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1
Clear understanding of user behavior patterns
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2
Identified critical drop-off points in funnels
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3
Established a solid foundation for further product analytics
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Conclusion
By working with Dot Analytics, Jonno gained a clear understanding of user behavior, identified critical drop-off points, and established a scalable foundation for ongoing product analytics and growth.
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+ 0 %
increase in visibility of user behavior
thanks to clear dashboards and funnel analysis
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+ 0 %
reduction in user drop-offs at key funnel steps
by identifying and addressing weak points in registration and activation
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Scalable foundation for ongoing product analytics
set up tracking, retention metrics, and segmentation for future growth
Used Technology
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We build the foundation for transformative decisions and strategies.
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