Summary of Services
- DataLayer architecture design
- Full funnel tracking (registration, login, forgot password, deposit, withdrawal)
- Error & success event tracking
- Scroll depth tracking (25%, 50%, 75%, 90%)
- Button click tracking (header, footer, side menu, mobile/desktop)
- Search tracking with category and query parameters
- Integration with Google Tag Manager and Google Analytics 4
- Export to Google BigQuery for advanced analytics
- Automated QA and validation of events
Background
Mariobet, an iGaming platform, approached us with the need to build a reliable analytics system to track user journeys across registration, login, deposits, and withdrawals. The client faced challenges in understanding drop-off points, lacked structured event tracking, and had no centralized dataLayer for marketing and product analytics. As a result, decision-making was slow and optimization efforts were limited.
Challenges
Mariobet faced several challenges:
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- No unified event tracking across registration, login, deposit, and withdrawal funnels
- Lack of structured DataLayer for consistent tracking
- Limited visibility into user drop-off points
- No error vs. success differentiation in funnels
- Missing scroll depth and button click tracking
- No tracking of on-site search queries
- Difficulty consolidating data for marketing and product decisions
Our Solution
- Data Collection and Tracking:
- Built a unified dataLayer structure for all funnels (registration, login, forgot password, deposit, withdrawal).
- Implemented detailed success & error event tracking to identify drop-offs.
- Added scroll depth, button click, and search query tracking.
- Configured Google Tag Manager (GTM) and Google Analytics 4 (GA4) with clean event naming.
- Data Integration:
- Sent structured event data into Google BigQuery for advanced analysis.
- Enabled user_id stitching for cross-session and cross-device tracking.
- Dashboards and Visualization:
- Built Looker Studio dashboards for funnel analysis and conversion tracking.
- Provided real-time monitoring of events for QA and marketing teams.
- Optimization and Automation:
- Automated event QA to prevent data loss or duplicates.
- Delivered actionable insights to improve onboarding and deposit conversion.
Results
Our solutions led to significant improvements for Mariobet:
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- +16% increase in successful deposits after funnel optimization
- Clear visibility of drop-off points across registration and login flows
- Reduced errors in form submissions through structured event tracking
- Improved accuracy of marketing attribution with unified dataLayer
- Real-time dashboards enabled faster decision-making for product and marketing teams
- Centralized analytics setup provided a scalable foundation for future growth
Reach us to gain a clear understanding of how to improve your marketing effectiveness and achieve your goals.
Conclusion
By partnering with Dot Analytics, Mariobet gained full visibility into user behavior across all funnels, reduced data blind spots, and improved decision-making speed. The scalable analytics setup empowered the team to optimize onboarding and deposits, achieving sustainable product growth.
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+ 0 %
Increase in
Successful Deposits
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Reduction in
Form Errors
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Visibility of
User Journeys
