Summary of Services
- Implemented and optimized event tracking for the ClassTag platform’s web and mobile applications.
- Integrated data with Google Analytics 4 and Looker Studio.
- Continues to support and enhance the setup by adding new features, tracking, and visualizations.
Background
ClassTag is a platform that helps track a child’s academic performance and monitor homework completion, involving both teachers and parents. The platform includes a mobile application to facilitate its use. The client discovered our services on Upwork and sought a solution to enhance their event tracking capabilities.
Challenges
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1
ClassTag needed a robust tracking system for their web and mobile applications.
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The objective was to gain deeper insights into user behavior to improve engagement and retention.
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Required the system to be visualized in Google Analytics 4 and Looker Studio.
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Needed ongoing support to maintain and enhance the tracking system.
Our Solution
Our analytics expert, Sergey, led the project to enhance ClassTag’s tracking and analytics capabilities. The solution included:
- Event Tracking Setup: Implemented comprehensive event tracking for both web and mobile applications, ensuring accurate data collection in Google Analytics 4.
- Data Integration: Transferred data from Google Analytics 4 to BigQuery for advanced analysis.
- Dashboard Creation: Built dashboards in Looker Studio using data from BigQuery to provide actionable insights.
- Ongoing Support: Provided continuous support and updates, including adding new tracking features and visualizations based on evolving needs.
Results
The implementation led to significant improvements in user engagement and retention:
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1
Increased Retention Rate
Through detailed user behavior analysis, the retention rate on the platform increased by 45%. This resulted in consistent usage of the site and app, totaling more than 120,000 DAU and over 1,000,000 MAU.
Conclusion
Our collaboration with Class Tag demonstrates our expertise in delivering tailored solutions that enhance data tracking and visualization. By leveraging advanced technologies and continuous support, we helped Class Tag optimize their platform’s performance and user engagement, driving success in the competitive EdTech industry.
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+ 0 % RR
Increased
Retention Rate
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0 + DAU
Achieved
Daily Active Users
Used Technology
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