Background
Top Property is a real estate marketing company, needed to streamline reporting across multiple advertising platforms. Their marketing team managed campaigns in Google Analytics, Facebook Ads, and Matomo, but lacked a unified system to collect, process, and deliver data to their clients.
Challenge
-
1
Create a centralized API that aggregates advertising data from different platforms into a single JSON format.
-
2
Ensure automated, reliable, and scalable data delivery for TopProperty’s website, where clients view visual reports on their campaigns.
Our Solution
-
1
Developed a data aggregation pipeline integrating with Google Analytics, Facebook Ads, and Matomo APIs.
-
2
Built internal storage and ETL processes to clean, structure, and standardize reporting data.
-
3
Designed a robust API delivering unified JSON reports directly to TopProperty’s website, powering client-facing dashboards in real time.
Process (what we have done)
- Initial Analysis:
- reviewed requirements
- mapped data sources
- prepared project roadmap
- Data Integration:
- connected to GA, FB, Matomo APIs; configured data parsing & transformation.
- Data Storage:
- designed architecture
- implemented ETL processes
- scheduled workflows using cron jobs
- Data Science:
- analyzed requirements
- configured environment
- prepared data
- trained model
- output results
- API Development for Data Output:
- designed architecture
- created endpoints
- ensured data contracts
- QA + Alerting System:
- automated tests for data integrity, set up alerts for API errors
Results
Our solutions led to significant improvements for TopProperty:
-
1
100% automated data collection across platforms
-
2
Significant reduction in manual reporting workload
-
3
Faster and more accurate client reporting via TopProperty’s website dashboards
-
4
Scalable API infrastructure ready to add new ad platforms
Reach us to gain a clear understanding of how to improve your marketing effectiveness.
Conclusion
Top Property automated its multi-platform campaign reporting, improved transparency for its clients, and gained a scalable foundation for future marketing analytics.
-
every 0 hours fresh data refresh
-
0 % accurate data
