Summary of Services
- Pixel Tracking
- Cross-domain tracking
- GTM implementation and server-side GTM
- Python scripting for event tracking in Voluum
- Universal logic for GTM containers
- Extensive use of Google Cloud Platform
- High-quality event tracking on Facebook
- Multiple campaign management
- Cohort visualization in Looker Studio
Background
GRP.co is a large Asian-based iGaming company operating multiple brands. They employ a team of marketers who promote their brands and buy advertisements on various platforms, including Facebook, SMS campaigns, Propeller Ads, and Rich Ads. They use white-label products, giving them limited control over tracking setups on their websites.
Challenges
GRP.co faced several challenges:
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1
Tracking Issues
Difficulty in setting up and managing Google Tag Manager and Voluum.
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2
Data Enrichment
Needed to send enriched user data (names, phone numbers, email addresses) to platforms like Facebook.
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3
Database Management
Required a robust database solution to manage and analyze user data.
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4
Campaign Optimization
Needed efficient ways to optimize advertising campaigns and reduce customer acquisition costs (CAC).
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5
Security Concerns
Ensuring top-notch security for all their data and access points.
Our Solution
- Data Collection and Tracking:
- We reviewed and optimized the setup of Google Tag Manager (GTM), Google BigQuery, and Google Analytics 4 (GA4).
- Implemented comprehensive tracking for both organic and paid traffic, and set up essential tracking events like registration start, registration finish, first deposit, and deposit.
- Data Enrichment:
- Collected and enriched user event data with additional parameters required by advertising platforms.
- Sent enriched events to Voluum via GTM and directly from our servers.
- Database Setup:
- Established a database on Google Cloud Platform using BigQuery.
- Organized user data in several datasets with well-named tables.
- Integrated BigQuery with Redshift to send first deposit data.
- Dashboards and Visualization:
- Created comprehensive dashboards for cohort analysis and event stream monitoring.
- Automated data feeds to Facebook, ensuring immediate optimization of new ads.
- Automation and Optimization:
- Leveraged AI for campaign optimization in Voluum.
- Used Cloud Run for automating data enrichment logic.
- Managed all access securely through Google Cloud, ensuring top-notch cybersecurity.
Results
Our solutions led to significant improvements for GRP.co:
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1
Reduced CAC by 25%
Automated data feeds and AI-driven optimizations significantly lowered customer acquisition costs.
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2
Enhanced Tracking and Data Management
Comprehensive tracking and enriched data allowed for better campaign management and insights.
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3
Improved Security
Secure data management and access through Google Cloud ensured the safety of all user information.
Ready to gain your business’s potential with data-driven insights? Contact Dot Analytics Agency today to learn how we can help you achieve your goals.
Conclusion
Partnering with Dot Analytics Agency, GRP.co was able to overcome their challenges, optimize their marketing efforts, and achieve substantial cost savings.
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– 0 % CAC
Reduction in
Customer Acquisition Costs
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+ 0 %
Improvement in
Campaign Efficiency
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0 %
Enhanced
Data Security
Used Technology
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