Services Overview
Our Marketing Analytics Services
Our services help businesses:
– understand their marketing efforts and market dynamics
– make decisions based on customer data and campaign performance
– continuously refine marketing strategies for higher conversion rates
– measure the success of marketing to ensure efficient resource allocation.
Here’s what we offer:
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Digital Marketing Analytics
We dive deep into your campaigns to uncover insights into online behavior, engagement patterns, and Conversion Rate (CR). By analyzing data from social media, search engines, and email campaigns, we provide a comprehensive view of your digital landscape.
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Customer Behavior Analysis
Understanding customer behavior is critical for effective marketing. We examine purchase histories and online interactions to help you enhance engagement and loyalty.
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Campaign Performance Evaluation
We evaluate your campaigns across metrics like reach, engagement, and conversions to assess effectiveness and optimize future strategies.
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ROI Assessment
We analyze the financial outcomes of your marketing activities, using multi-channel attribution models to determine overall effectiveness and profitability.
Partner with us to harness the power of marketing analytics
We only partner with companies if we’re 100% sure we can get them result.
Why choose us
Why Choose Our Marketing Analytics Consulting
Choosing our marketing analytics consulting services offers numerous benefits, placing your business at the forefront of data-driven marketing success.
Here’s why we’re the premier choice for your marketing data analytics:
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Tailored Approach
We customize our solutions to meet your unique needs and challenges, ensuring that every analysis, strategy, and recommendation aligns with your business objectives for maximum impact.
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Industry Expertise
Our consultants bring deep industry-specific knowledge, allowing us to accurately interpret your data and benchmark your performance against industry standards and competitors, guiding you to market leadership.
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Proven Success
With a strong track record of transforming marketing strategies, we’ve helped businesses improve campaign performance, customer engagement, and ROI. Our use of cutting-edge analytics and methodologies consistently drives growth and profitability.
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Data-Driven Strategy
We turn complex data into actionable insights. Through detailed analyses like customer segmentation and multi-channel attribution, we empower your marketing team to make informed decisions that lead to optimized strategies and tangible results.
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Partnering with us gives you a dedicated ally in digital excellence.
Partnering with us means unlocking the full potential of your marketing efforts through data-driven insights. Let us help you navigate the complexities of marketing data and craft strategies that propel your business to new heights of success.
How it works
Expert Digital Marketing Analytics Solutions
Our digital marketing analytics services are designed to harness the full power of data to track, analyze, and optimize your online campaigns across various channels. We focus on providing actionable insights that improve campaign efficiency and drive substantial ROI.
Here’s how we deliver expert digital marketing analytics solutions
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1
Cross-Channel Tracking:
Comprehensive Data Collection
We implement advanced tracking across all digital marketing channels to collect detailed data on user interactions, from initial clicks to final conversions. By monitoring user behavior across social media, search engines, email marketing, and more, we get a comprehensive view of your digital marketing efforts.
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2
Detailed In-Depth Analysis
Performance Insights
Using this data, our consultants perform deep analyses of your online campaigns. We use various analytics tools to dissect performance data, focusing on conversion rates, customer engagement patterns, and content effectiveness. We identify trends, strengths, weaknesses, and opportunities for optimization.
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3
Optimization Strategies
Tailored Improvement Plans
Based on our findings, we create tailored optimization strategies for each marketing channel. Whether it’s refining social media tactics, improving search engine marketing, or enhancing email campaigns, our recommendations aim to boost performance and efficiency. We focus on key metrics like click-through rates, conversion rates, and overall ROI.
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4
Continuous Improvement
Ongoing Strategy Refinement
The digital marketing landscape evolves rapidly, and so do our strategies. We regularly review campaign performance and adjust strategies to ensure your marketing efforts stay ahead of the curve and continue to deliver maximum value.
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Our approach goes beyond traditional reporting to provide strategic insights that can transform your online marketing efforts.
With our expert digital marketing analytics solutions, you can leverage data-driven strategies to outperform competitors and captivate your target audience.
Case Studies
Success Stories in Marketing Analytics
Our marketing analytics consulting services have been instrumental in transforming businesses by optimizing their data management and analytics capabilities.
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iGaming
GRP.co
Work Result
Optimized GRP.co’s marketing efforts, leading to a 25% reduction in CAC (customer acquisition costs) and enhanced data management through advanced tracking and AI-driven solutions.
Reduction in СAC (Customer Acquisition Costs)
– 0 % CACUsed Technology
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Voluum
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Looker Studio
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Google Analytics 4
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Google Tag Manager
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Python
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dbt
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Cloud Run
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Vertex AI
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E-commerce
uWeed
Work Result
We helped uWeed enhance their data tracking, analytics, and online performance, resulting in a 32% increase in CR (Conversion Rates) and a 17% boost in Repeat
Increase in CR (Conversion Rates)
+ 0 % CRUsed Technology
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Google Analytics 4
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Google Tag Manager
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BigQuery
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Looker Studio
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Python
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Cloud Run
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Virtual Machine
-
-
Gaming
Drope.me
Work Result
Set up GTM and Google Analytics 4, created various data visualizations, evaluated marketing effectiveness, and provided product improvement recommendations, resulting in a significant increase in Customer Retention and Loyalty.
Increased User Retention Rate
+ 0 % URRUsed Technology
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BigQuery
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Looker Studio
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Google Spreadsheet
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Google Analytics 4
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Google Tag Manager (Web and Server-side)
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Video Streaming
ITVX
Work Result
Integrated Conviva’s monitoring and alerting system into ITV’s streaming platform, enhancing error transparency and streamlining operational workflows for improved viewer experience.
Increased Error Detection Speed
x 0Used Technology
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Conviva
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BigQuery
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Excel
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Splunk
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Google Spreadsheets
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Slack
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Edtech
ClassTag
Work Result
Implemented and optimized event tracking for Class Tag’s web and mobile applications, enhancing data visibility and user engagement through Google Analytics 4 and Looker Studio.
Increased RR (Retention Rate)
+ 0 % RRUsed Technology
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Looker Studio
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Google Analytics 4
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Google Tag Manager
-
BigQuery
-
-
E-Commerce
IWDM
Work Result
Optimized marketing efforts, leading to a $70-$100 reduction in CAC (Customer Acquisition Costs) per customer and over $10 million in revenue through Clickfunnel.
Reduction in CAC per Customer
– 0 % CACUsed Technology
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Shopify
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Looker Studio
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Google Tag Manager
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Google Analytics 4
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Python
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Fivetran
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Vibe
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iGaming
GRP.co
Work Result
Optimized GRP.co’s marketing efforts, leading to a 25% reduction in CAC (customer acquisition costs) and enhanced data management through advanced tracking and AI-driven solutions.
Reduction in СAC (Customer Acquisition Costs)
Used Technology
-
Voluum
-
Looker Studio
-
Google Analytics 4
-
Google Tag Manager
-
Python
-
dbt
-
Cloud Run
-
Vertex AI
E-commerce
uWeed
Work Result
We helped uWeed enhance their data tracking, analytics, and online performance, resulting in a 32% increase in CR (Conversion Rates) and a 17% boost in Repeat
Increase in CR (Conversion Rates)
Used Technology
-
Google Analytics 4
-
Google Tag Manager
-
BigQuery
-
Looker Studio
-
Python
-
Cloud Run
-
Virtual Machine
Gaming
Drope.me
Work Result
Set up GTM and Google Analytics 4, created various data visualizations, evaluated marketing effectiveness, and provided product improvement recommendations, resulting in a significant increase in Customer Retention and Loyalty.
Increased User Retention Rate
Used Technology
-
BigQuery
-
Looker Studio
-
Google Spreadsheet
-
Google Analytics 4
-
Google Tag Manager (Web and Server-side)
Video Streaming
ITVX
Work Result
Integrated Conviva’s monitoring and alerting system into ITV’s streaming platform, enhancing error transparency and streamlining operational workflows for improved viewer experience.
Increased Error Detection Speed
Used Technology
-
Conviva
-
BigQuery
-
Excel
-
Splunk
-
Google Spreadsheets
-
Slack
Edtech
ClassTag
Work Result
Implemented and optimized event tracking for Class Tag’s web and mobile applications, enhancing data visibility and user engagement through Google Analytics 4 and Looker Studio.
Increased RR (Retention Rate)
Used Technology
-
Looker Studio
-
Google Analytics 4
-
Google Tag Manager
-
BigQuery
E-Commerce
IWDM
Work Result
Optimized marketing efforts, leading to a $70-$100 reduction in CAC (Customer Acquisition Costs) per customer and over $10 million in revenue through Clickfunnel.
Reduction in CAC per Customer
Used Technology
-
Shopify
-
Looker Studio
-
Google Tag Manager
-
Google Analytics 4
-
Python
-
Fivetran
-
Vibe
Unlock Your Potential with Marketing Analytics for Omnichannel Marketing
Our Experts
Meet Our Marketing Analytics Experts
Our team of marketing analytics experts is here to help you optimize your paid ad campaigns and drive growth. With our deep knowledge and data-driven insights, we can enhance your omnichannel marketing strategies.
Here are three of our standout consultants
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Ihor Syzon
CEO
With over ten years in marketing analytics and conversion rate optimization
Ihor excels in developing and executing advanced marketing analytics strategies that significantly boost website performance. His expertise has driven digital transformations and resulted in substantial ROI increases for our clients.
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Ekaterina Kalabush
Data Analysts Lead
Known for her cutting-edge approach to behavioral targeting solutions and landing page optimization
Ekaterina excels in developing marketing analytics strategies that yield actionable insights. Her dedication to each project’s success is evident in her tailored, hands-on approach, ensuring that every analysis step enhances user experience and drives results.
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Olexandr Voitovych
Data Visualization Engineer
Combining deep technical expertise with strategic insight
Olexandr excels in implementing advanced marketing analytics strategies that significantly improve online experiences and business outcomes. His focus on precise hypothesis creation and data integration has helped numerous clients turn data into strategic business advantages.
Ihor Syzon
CEO
With over ten years in marketing analytics and conversion rate optimization
Ihor excels in developing and executing advanced marketing analytics strategies that significantly boost website performance. His expertise has driven digital transformations and resulted in substantial ROI increases for our clients.
Ekaterina Kalabush
Data Analysts Lead
Known for her cutting-edge approach to behavioral targeting solutions and landing page optimization
Ekaterina excels in developing marketing analytics strategies that yield actionable insights. Her dedication to each project’s success is evident in her tailored, hands-on approach, ensuring that every analysis step enhances user experience and drives results.
Olexandr Voitovych
Data Visualization Engineer
Combining deep technical expertise with strategic insight
Olexandr excels in implementing advanced marketing analytics strategies that significantly improve online experiences and business outcomes. His focus on precise hypothesis creation and data integration has helped numerous clients turn data into strategic business advantages.
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Our marketing analytics consulting firm stands out by using cutting-edge tools, focusing on delivering measurable results, and fostering long-term client partnerships.
For businesses with substantial paid ad traffic, we provide the expertise and insights needed to optimize campaigns and drive growth.
Grow your businesses with Dot Analytics
We don’t just understand data, we understand your sector
Our expertise in key industries allows us to deliver solutions are perfectly aligned with industry standards and expectations.
Industries we serve
Marketing Analytics for Diverse Industries
Our marketing analytics consulting services cater to a wide array of industries, each with its own set of unique marketing challenges and needs.
Our customized analytics solutions that drive success across various sectors:
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E-commerce
We optimize online retail strategies to enhance customer journeys and significantly boost new customer acquisition.
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Healthcare
Our solutions promote patient engagement and service promotion, driving new patient acquisition in healthcare settings.
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iGaming
We analyze player behavior and game performance to attract and retain new players, increasing engagement and revenue.
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Crypto
We provide insights into market trends and develop user acquisition strategies to grow your user base in the crypto space.
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CBD
Our analytics help CBD businesses navigate market trends and regulatory compliance while attracting new customers.
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Video Streaming
We optimize content strategies to drive subscriber growth and attract new viewers for video streaming services.
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Dating
Our services improve user matching algorithms and engagement strategies, helping dating platforms attract more users.
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IoT
Our solutions enhance product usage and customer experience, helping IoT businesses acquire new customers.
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Web 3.0
We offer insights into user behavior and platform performance, focusing on acquiring new users for Web 3.0 businesses.
Gain a partner committed to enhancing your digital growth through Expert Marketing Analytics
our Testimonials
Hear from our customers about their experiences with us
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Their experience with Google Cloud Platform (GA4, GTM) and Shopify e-commerce was a valuable asset for us.
Dot Analytics successfully set up precise conversion tracking for the platform, much to the client’s delight. The team was highly communicative, and internal stakeholders were particularly impressed with the service provider’s vast technical expertise.
Anna Dudoukin
CEO, niasha.ch
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Their data analyst has the capability and understanding to operate proactively and autonomously.
Conviva successfully integrated into the itv data ecosystem; substituting the old system in terms of alerting, reporting and analysis to the degree that the service delivery department and other departments started to use it in their own analysis and reporting.
Tim Allen
Solution Architect, itvx.com
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They don’t waste time and carefully listen to our feedback.
The team primarily communicated over Slack, responsively accommodating all concerns. Above all, they were diligent, attentive, and efficient.
Dima Okhrimchuk
CEO, Drope.me
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They’ve offered an excellent match of the services’ costs and the obtained results.
Thanks to Dot Analytics’ implementations, the client is now able to track user data, ensuring data security and access. Dot Analytics uses Telegram, Google Drive, and Google Meet to collaborate, which help them keep the project organized and deliver on time. Moreover, they’re cost-efficient.
Maria Zagoshkina
Marketing Manager, pibox.com
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Working with them was easy.
We’ve been working with Ihor for half a year. During that time he showed himself as an executive and responsible employee. Ihor knows Tableau and Google Analytics on the proficiency level. I recommend this employee for hiring!
Maria Yudina
COO Assistant, strivtech.com
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We are pleased with Dot Analytics’ services outputs.
Dot Services has successfully delivered a dashboard in Data Studio that provides clear information about Google Analytics issues. They have demonstrated expertise in their field and effectively solve the problem at hand, earning the client’s approval.
Jason Olim
COO, co-founder of classtag.com
Their experience with Google Cloud Platform (GA4, GTM) and Shopify e-commerce was a valuable asset for us.
Dot Analytics successfully set up precise conversion tracking for the platform, much to the client’s delight. The team was highly communicative, and internal stakeholders were particularly impressed with the service provider’s vast technical expertise.
Anna Dudoukin
CEO, niasha.ch
Their data analyst has the capability and understanding to operate proactively and autonomously.
Conviva successfully integrated into the itv data ecosystem; substituting the old system in terms of alerting, reporting and analysis to the degree that the service delivery department and other departments started to use it in their own analysis and reporting.
Tim Allen
Solution Architect, itvx.com
They don’t waste time and carefully listen to our feedback.
The team primarily communicated over Slack, responsively accommodating all concerns. Above all, they were diligent, attentive, and efficient.
Dima Okhrimchuk
CEO, Drope.me
They’ve offered an excellent match of the services’ costs and the obtained results.
Thanks to Dot Analytics’ implementations, the client is now able to track user data, ensuring data security and access. Dot Analytics uses Telegram, Google Drive, and Google Meet to collaborate, which help them keep the project organized and deliver on time. Moreover, they’re cost-efficient.
Maria Zagoshkina
Marketing Manager, pibox.com
Working with them was easy.
We’ve been working with Ihor for half a year. During that time he showed himself as an executive and responsible employee. Ihor knows Tableau and Google Analytics on the proficiency level. I recommend this employee for hiring!
Maria Yudina
COO Assistant, strivtech.com
We are pleased with Dot Analytics’ services outputs.
Dot Services has successfully delivered a dashboard in Data Studio that provides clear information about Google Analytics issues. They have demonstrated expertise in their field and effectively solve the problem at hand, earning the client’s approval.
Jason Olim
COO, co-founder of classtag.com
faq
Looking for help? Here are our most frequently asked questions.
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How can marketing analytics consulting improve my marketing strategy?
Marketing analytics consulting can significantly enhance your marketing strategy by employing data-driven insights to refine targeting, optimize campaign performance, and increase ROI. Our marketing analytics consultants utilize predictive analytics in marketing, customer lifetime value (CLV) calculations, and lead generation analytics to tailor strategies that meet your business objectives.
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What types of marketing data do you analyze?
We analyze a broad spectrum of data, including web analytics and visitor behavior, email marketing analytics, social media interactions, and transactional data. Our focus extends to utilizing marketing data visualization techniques to present actionable insights clearly.
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How do you measure the success of a marketing campaign?
Success is measured against predefined objectives, employing metrics such as conversion rates, engagement levels, and ultimately, ROI. We leverage web analytics, email marketing analytics, and predictive analytics to evaluate campaign performance comprehensively.
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Can you help optimize marketing spend across digital channels?
Yes, our marketing analytics consulting services include optimizing marketing spend by analyzing performance across all digital channels. We identify the most effective channels for investment and suggest allocation adjustments to maximize returns.
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How long does it take to see results from marketing analytics consulting?
While some improvements can be immediate, significant results typically emerge within 3-6 months as strategies are implemented, tested, and refined based on ongoing data analysis.
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How can I get started with your marketing analytics services?
Getting started is simple. Contact us via our website, email, or phone to schedule an initial consultation. Our team will discuss your needs and outline how our marketing analytics consulting firm can help achieve your marketing goals.